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Effective Freebies On Your Website
How the Importance of Free Item Quality can affect any business...
Too many times on website I go on, I see old/outdated free items which can be found all over the web. It's thought of a simple solution to attract traffic, but what the Internet Marketing Guru's like Corey Rudl won't tell you is that your product has to have quality, not something that can be found easily on other sites. You can use Resell Pal's huge library of new products to offer something unique and something that can turn your customers into a sale. Giving away the right targeted freebies to your visitors is the lightning fast way to profits.
People will easily judge that if your bonus product is bogus or something that can be found anywhere else, they will immediately think the same about your actual product up for sale.
Your product has to solve an IMMEDIETE problem, it can't be the first chapter of something or a preview of something, and if it can solve a problem it can get you sales for your main product to solve even more problems.
You have to provide the right type of targeted product to your market, by that I mean if you were operating a fitness website you would give them something like '3 Minute Exercises that will lead to instant weight loss' not 'How to profit off of MLM schemes'.
Another thing is that your product should have value, for example a website template business would give away one or two premium templates that would cost regularly as much as $60 to $100 each, by doing so you are really surprising your potential customer, you are pushing there hot buttons basically.
By Giving away true quality your customer will think of the Real product of yours as literally priceless and by doing that you can be making huge amounts of cash on the Internet.
Never turn your free product into an advertisement station. Many companies who offer trial versions and samples of their products do this and this adds a huge level of un professionalism to the product, if your customers see that you are giving them comfort and fun with your bonus item there is doubt they will have second thoughts about buying your product.
People don't want to see 'If you buy the full version, you can have this' blah blah blah' in the program, this instantly tells them that you want to make money off of them. I understand this is required in some products but avoid it as much as possible or make it as least noticeable as possible.
So keep these in mind when developing or choosing a product to giveaway for FREE:
'It has to have quality
'It has to be targeted
'It has to solve a problem
'It has to have true value like something your competitors normally charge for
'It has to be easily accessible and have no third party advertisements
'It cannot be annoying or reminding to buy your main product, people will think your company is money hungry and doesn't care of its customers.
Put yourself in the shoes of your customer, how would you feel if you wasted your time at a website and got a worthless product that wasn't even worth the time downloading' How would you feel if you were reminded every time to buy someone's product' We have to watch out for what we do, though it may seem appropriate and profitable for us how would your customer feel'
Taking advantage of giving away your FREE product
Always remember to'
- Collect e-mails, I can't tell you how important this is; if you don't collect e-mails just imagine how many customers you can loose FOREVER. Think of it in a way as if your customers are actually paying you since they are giving you their e-mail address, with a big list of emails you can do powerful campaigns that can bring you in massive profits. Make the product e-mailed to them if possible this will guarantee they give you the proper valid e-mail address.
- Brand your website URL or any other info onto the free product if possible, this way they can return to the website anytime they wish and fulfill an order for your product most likely.
Watch your sales grow!
By following the steps above you will gain great loyalty and trust from your customers. This means they will have confidence in your products; they will be more then willing to buy since they know who you are and know that your product will be consistent.
Conclusion
Remember take a risk, offer a product with a high TRUE value something that you would normally charge for, though it may appear to anyone this can loose you sales but it actually will skyrocket your sales since your customer will be highly satisfied and trust you.
About the Author Bartek Roszak has been marketing on eBay and the Internet with numerous websites and clients. His flagship website www.ResellPal.com provides the ALL-IN-ONE Internet Marketing Solution, it also includes a premium hosting account.
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